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Ascot woman announces she’s starting her next 30 day challenge. The rest of us give zero fucks.

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Andrea Cumberbatch: ‘This is just breakfast.  I get to lick an organic apple for lunch.’

Another day, another 30 day diet or exercise challenge starts or ends in 4007. 

Indeed the prolific rise of the phenomenon to give up some of the stuff that makes life worth living has social researchers and normal people everywhere reaching the same conclusion….you know you’ve really made it when you have to prove to yourself you can go without shit.

It seems the reality of being healthy wealthy and white is not ringing anyone’s bell in the suburb, and so people are seeking out ways to force themselves into giving up or taking up stuff to prove their dedication to well… themselves. 

“I just can’t get clean enough,” says Andrea Cumberbatch, who is celebrating the end of her 30 day cleanse, by kicking off a 30 day clean eating challenge.  “I’m going to feel soooooooo gooooood”!!

And how does this regime fit into family and social life?  “So long as the whole family are shitting green and through the eye of a needle, I’ll know that we’re all feeling feeling fab.”

However the Observer understands that a 30 day challenge is only valid if it’s broadcast as part daily conversation.

Social researcher and philosopher of the privileged, Dr James Whittaker has posed the following question. ‘If a 30 day challenge happens and it wasn’t posted on Facebook, did it actually happen?’  “These are important questions, that warrant robust discussion.”

Indeed, a separate survey of ‘normal people’ indicates 30 days without maiming anyone who is banging on about their 30 day challenge, is challenge enough.

Meanwhile, Ms Cumberbatch has conceded due to Oct-sober, she will have to skip BookClub next month.  

More to come.

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